SPRITE HEAT HAPPENS CONSUMER LAUNCH
DESIGN BRIEF
To design and execute the Sprite Heat Happens engagement that positions Sprite as the on-the-go ‘cool down’ drink in physical and psychological heated moments.
This campaign will build on the success of 2023 and go beyond the campuses to target Gen Zs across digital and on-ground platforms leveraging existing properties as well as brand owned events.
This year will be using influencer driven content across digital platforms to drive the on the go consumption of Sprite in heated moments.
DESIGN SYNTHESIS
Took a very exciting approach to designing this consumer launch event for the SPRITE HEAT HAPPENS campaign.
Sprite being a youthful and fun brand, I ensured that these characters properly translates into the look and feel of this event.
Transported the guests from their default state into a world of sprite, showing how sprite keeps them icy and cool all day long!
THE ENTRANCE FACADE
The entry facade was designed using the sprite SPLASH, with the can, coming together at an 8 degree angle to create a perfect entry into the world of sprite.
THE VOX POP
The VOX POP area designed with the splash, branded checkered box and a well lit ‘HEAT HAPPENS, STAY COOL’ sign.
THE TUNNEL
The Sprite’s SPLASH entry into the tunnel. The tunnel was designed to be interactive, with digital touchscreens, mist fans incorporated into the walls to give a cooling effect on guests as they walkthrough, accentuated with neon lights. center to create an wholistic and memorable picture wall.
THE MEDIA WALL
The Media Wall was designed to depict the sprite logo bursting out of a glacier of ice telling the story of the HEAT HAPPENS Campaign.
THE SPRITE ZONE
The entry design concept was designed using large hollow cylinders at varying sizes to denote the fizzy bubble effect seen when you open a bottle or can of sprite.
Other Visualizations
Animation
